The Mindelact Artistic and Cultural Association, producer of the most important performing arts event in West Africa, in 2017, adding to several decades of the Mindelact Festival, the 'statment' Art, Soul and Affection, marked an important turning point.

 

Involving the design(er) body itself, we started from the idea of "bringing the heart to the head" for the image. Since then, the heart and its charge has remained linked to the festival's image, transfiguring itself into the thinking of each edition and, consequently, its creation. On the black and white skin, the explosion of green brushstrokes stands out, the ink marks of which run through the event's naming typography, which is in the colour of the heart.

 

 

 

Design. Oficina de Utopias  in collaboration with Manuel Espino

Date. 2017